Financial Stability, Sustainable Growth
A robust business model
In the course of more than two decades Easyfairs has established a business model with a low risk profile thanks to the granularity of the business. Being present in many industries and many European countries leaves us less exposed to economic volatility. Moreover, most of the sectors in which we are strongest are reasonably stable in good times as well as bad, not exposed to volatile economic or hype cycles. We develop event concepts for communities that are here to stay, and in many cases establish a leadership position within these markets.
We can in any case confidently expect recurring revenues year- on-year, since most of our events take place on an annual basis, and, generally speaking, we can expect a high retention rate, so long as we deliver on our promise of a great customer experience.
Our annual double-digit growth is mainly organic in nature, but we made a number of acquisitions over the past two years. These include the Aesthetics Media portfolio in the United Kingdom, which includes the Aesthetics Conference & Exhibition (ACE), the Aesthetics Journal print and digital editions and the Aesthetics Awards. These are the leading events and media for medical aesthetics professionals, who focus on improving cosmetic appearance through the treatment of conditions such as scars – so this is another community that is here to stay.
As a result of excellent collaboration between our BusDev teams in the UK and DACH, we made two highly strategic acquisitions in the German mechanical engineering market, FMB and FMB- Süd (Forum Maschinenbau), which take place in the industrial heartlands of North Rhine-Westphalia and Bavaria respectively. Together, these events attract 750 exhibitors and 7 000 visitors.
In December 2019 Easyfairs acquired a 100% stake in the Stuttgart-based untitled exhibitions GmbH, further strengthening its portfolio in the DACH region with the All About Automation (AAA) series of events. All About Automation comprises four regional exhibitions in Germany, showcasing solutions and innovations for industrial automation across manufacturing industry. The events in Hamburg, Essen, Leipzig and Friedrichshafen attracted more than 600 exhibitors and more than 6 400 visitors. All About Automation perfectly complements our existing portfolio in the DACH region and will enable us to leverage synergies and achieve further growth.
Easyfairs Netherlands acquired Building Holland, the most important Dutch event for innovation in the construction and property industries, reinforcing Easyfairs’ already strong portfolio in this sector.
We extended our portfolio of events for the construction community with the acquisition of Futurebuild, which attracts 27 000 visitors and 400 exhibitors to London’s ExCeL with a first-class programme of content. We are well placed to build synergies between Futurebuild and Building Holland, which have a similar event concept.
We acquired a majority stake in the high-end Italian packaging exhibition Packaging Première, which takes place in Milan. With this acquisition we consolidated our role as Europe’s leading organiser of packaging events and expanded our presence in Italy. Packaging Première is a select exhibition dedicated to designers, luxury packaging manufacturers and international brands.
Finally, we acquired the Belgium-based fan and pop culture events Made in Asia and Retro Made in Asia. These two events, taking place in Brussels and Namur, further strengthened the Easyfairs Heroes network and its leadership of this vibrant consumer market segment in continental Europe.
“Cross-border sector expertise and our technology backbone enable us to launch and geo-clone event concepts, and integrate strategic acquisitions, faster and more efficiently than other companies in our sector.”