& data products
The third area of growth is in our digital and data products. Our EasyGo product drove three percent of revenues in the first full year of its launch in 2010 and is now responsible for approximately 10 percent of revenues. This growth trend is not yet at an end.
We are also convinced that there is ample scope for introducing additional digital products that will further enhance the customer experience, easifying participation and delivering a better return on visitors’ and exhibitors’ time and investment. Furthermore, there are opportunities to enhance the data we generate while adhering strictly to the provisions of the EU General Data Protection Regulation (GDPR).