ROLAND
BRAND

HEAD OF EASYFAIRS
DACH

What is it?
An original copy of Bruce Springsteen’s 1984 album,
“Born in the USA”.

Where did you get it?
I bought it with my pocket money at the only record store in my home village.

What does it mean to you?
While I like all kinds of music, Bruce is still “The Boss”.

What are its special qualities?
The album was often misunderstood as a hymn to conservative America but it is actually the complete opposite. So never judge a book by its cover!

What is your business challenge?
To accelerate our growth in Switzerland and Germany with live events as electrifying as a Bruce Springsteen concert!