PETER
WANDERYDZ

HEAD OF EASYFAIRS NORDIC

What is it?
My running shoes.

Where did you get it?
I inherited a keen interest in sport from my father.

What does it mean to you?
Running keeps our energy levels high at the Nordic office and it’s a great way to socialise.

What are its special qualities?
Motivation before, exhilaration after. It’s never too late to start training. “You don’t have to be great to start, but you have to start to be great.”

What is your business challenge?
The successful launch of a new multi-format venue at the Åbymässan near Gothenburg.