JEROEN
VAN HOOFF

HEAD OF EASYFAIRS
NETHERLANDS

What is it?
My TaylorMade golf driver.

Where did you get it?
From a specialist sports shop.

What does it mean to you?
I like to give every fresh challenge my best shot.

What are its special qualities?
It generates exceptional distance through speed, and with the right follow-through, exceptional accuracy.

What is your business challenge?
To develop the merged business of Easyfairs and Evenementenhal into the Number 1 in the Netherlands.