We stand out in
& trendsetting in marketing
Our motto visit the future not only applies to the content of our events, but also to the innovative marketing tools and advanced technology that provide a great experience for our visitors and exhibitors.
In 2017 we launched EasyGo with a rich set of new features based on the latest developments in digital marketing technology. The core feature is the Smart Badge. By touching an exhibitor’s reader with their Smart Badge, visitors get all the info the exhibitor posts online on My Easyfairs via email and in their own My Easyfairs account. For the visitor, that means greater convenience. For the exhibitor, it means more leads and therefore a greater return on investment. And for the environment, it means less waste as there is a reduced need to distribute hard copy product literature. In 2017 we received nearly 345 000 touches, an average of 41 leads per stand – a huge advance on the old QR code technology.
EasyGo also underlines the strength of the Easyfairs business model: straight-through, frictionless integration between what happens on the exhibition floor and our online technologies, with the solution being available across all of the Group’s events.