BENOÎT
DAVID

GROUP HEAD OF M&A AND
STRATEGIC ALLIANCES
GENERAL SECRETARY

What is it?
A Sony Walkman.

Where did you get it?
A gift from my parents.

What does it mean to you?
Universality, continuity. Its invention meant that for
the first time, we could take the joy of music anywhere.

What are its special qualities?
If it could speak, it would quote Yehudi Menuhin:
“Music creates order out of chaos.”

What is your business challenge?
As the group grows ever faster in all our regions, the big challenge is to ensure harmony, coherence and compliance across all of our activities.